Designing and Structuring the Future of Sports Infrastructure
AGC advises governments, federations, developers and investors on sports infrastructure, stadium strategy, major events and sports tourism. Every project begins with a diagnostic to ensure the right decision is made before capital, strategy or reputation is committed.
Projects delivered
Countries served
Years of industry experience
Every AGC engagement starts with the right Diagnostic
AGC diagnostics govern decisions. They are fixed-scope, evidence-based, and designed to surface risk early while it is still inexpensive to address.
Diagnostic
What it Governs
Diagnostic & What it Governs
Full-service delivery, governed by diagnosis
Where diagnostics confirm readiness, AGC supports delivery across the full sports business lifecycle, always governed by diagnostic findings, never by momentum or sunk cost.
AGC delivery capability includes
Strategy & Organisational Transformation
Governance & Compliance Advisory
Facilities & Sports Infrastructure
Event Delivery & Operations
Commercial & Sponsorship Strategy
Investment & Capital Advisory
When Organisations Engage AGC
Organisations typically engage AGC when they are facing important decisions about sports infrastructure, venues, or major events and want to ensure those decisions are properly structured before moving forward.
Common situations include:
- considering the construction or redevelopment of a stadium or sports facility
- evaluating the feasibility of a sports complex or sports city project
- preparing to host a major sporting event or tournament
- assessing the commercial sustainability of an existing venue
- structuring a sports infrastructure investment opportunity
- aligning government, federation and investor stakeholders around a project
- addressing governance, operational or delivery risks in sports initiatives
Before strategy, construction, or investment begins, AGC conducts structured diagnostics to test the decision to be made, the risks it entails, and the evidence required to proceed with confidence.
Progression & Commercial Logic
Each AGC diagnostic is a standalone, fixed-fee engagement. If the work progresses, fees already paid are credited forward to the next approved step. This ensures you only net pay for the point at which you stop.
Fixed fee
100% upfront required to commence
Invoice / procurement supported
Clarity Sprint
A rapid diagnostic triage to identify the real problem, the primary constraint, and the decision that must be made next.
Clarity Sprint
A rapid diagnostic triage to identify the real problem, the primary constraint, and the decision that must be made next.
What it is
The Clarity Sprint is a short, focused diagnostic designed to cut through ambiguity and urgency.
It is used when:
• leadership feels pressure to act
• multiple priorities are competing
• the real decision is unclear
• momentum exists, but direction does not
What it diagnoses
• What decision is actually being made
• Who owns that decision
• What assumptions are currently driving action
• Where confusion or misalignment exists
What it produces
• A clear decision statement
• Identified constraints and unknowns
• A recommendation on whether further diagnosis is required
• Direction on the right next step
What happens next
• Proceed to a deeper Diagnostic
• Pause action until clarity improves
• Or stop entirely if the decision is premature
Strategy Audit
A focused strategic diagnostic to identify misalignment, execution constraints, and priority decisions.
Strategy Audit
A focused strategic diagnostic to identify misalignment, execution constraints, and priority decisions.
What it is
The Strategy Audit examines whether an organisation’s strategy is coherent, executable, and governed, not whether it sounds good.
It is used when:
• execution is slow or inconsistent
• strategy exists on paper but not in behaviour
• leadership alignment is weak
• results do not match intent
What it diagnoses
• Strategic coherence and trade-offs
• Decision rights and accountability
• Alignment between ambition, resources, and capability
• Structural blockers to execution
What it produces
• A clear assessment of strategic integrity
• Identification of governance and execution gaps
• Decision-grade recommendations
What happens next
• Strategy reset
• Governance redesign
• Execution planning
• Or confirmation that the strategy is sound and the issue lies elsewhere
Sponsor Sprint
A sponsorship diagnostic to assess offer clarity, market fit, and commercial readiness.
Sponsor Sprint
A sponsorship diagnostic to assess offer clarity, market fit, and commercial readiness.
What it is
The Sponsor Sprint diagnoses why sponsorship interest is not converting into revenue. It is not a sales exercise.
It is used when:
• assets are strong but deals do not close
• sponsors disengage late in discussions
• pricing feels arbitrary
What it diagnoses
• Value proposition clarity
• Asset packaging logic
• Sales process discipline
• Decision ownership
What it produces
• Clear sponsor logic
• Defined packages aligned to buyer value
• Recommendations for commercial execution
What happens next
• Sponsorship delivery support
• Sales process rebuild
• Or repositioning of commercial ambition
Rapid Feasibility
A commercial diagnostic to determine whether an idea or initiative is viable before time or capital is committed.
Rapid Feasibility
A commercial diagnostic to determine whether an idea or initiative is viable before time or capital is committed.
What it is
Rapid Feasibility tests whether an idea is fundable, deliverable, and defensible before committing capital,contracts, or credibility.
It is used when:
• projects are moving toward approval
• capital commitments are being discussed
• timelines are driving premature decisions
What it diagnoses
• Market demand and utilisation logic
• Financial viability at a high-confidence level
• Delivery and operational realism
• Risk exposure
What it produces
• A clear go / no-go / modify recommendation
• Defined assumptions and sensitivities
• A defensible feasibility position
What happens next
• Progress to Phase 0 (Decision-Grade Diagnostic)
• Redesign scope
• Or stop before sunk costs accumulate
Fractional CXO Diagnostic
A leadership and operating diagnostic to determine what executive capability is actually required.
Fractional CXO Diagnostic
A leadership and operating diagnostic to determine what executive capability is actually required.
What it is
This diagnostic determines whether an organisation needs leadership support and, if so, at what level. It is not a staffing exercise.
It is used when:
• leaders are overloaded
• decisions bottleneck• execution depends on a few individuals
What it diagnoses
• Leadership capacity and gaps
• Role clarity
• Decision flow
• Structural dependency risks
What it produces
• Clear leadership support recommendation
• Scope and mandate definition
• Accountability framework
What happens next
• Fractional executive engagement
• Role redesign
• Or leadership structure correction
Governance & Compliance Diagnostic
A diagnostic to identify governance gaps, compliance exposure, and decision-rights failures.
Governance & Compliance Diagnostic
A diagnostic to identify governance gaps, compliance exposure, and decision-rights failures.
What it is
This diagnostic assesses whether governance structures support or undermine decision quality and organisational stability.
It is used when:
• decision rights are unclear
• stakeholders interfere with execution
• compliance risk exists
What it diagnoses
• Governance structure effectiveness• Decision authority
• Compliance exposure
• Oversight quality
What it produces
• Governance gap analysis
• Risk exposure assessment
• Clear governance improvement path
What happens next
• Governance redesign
• Policy and control strengthening
• Or confirmation governance is not the constraint
Event Readiness Diagnostic
An operational readiness diagnostic to identify delivery risks before an event.
Event Readiness Diagnostic
An operational readiness diagnostic to identify delivery risks before an event.
What it is
This diagnostic assesses whether an event is genuinely ready operationally, reputationally, and commercially.
It is used when:
• deadlines are fixed
• delivery risk is rising
• stakeholder pressure is increasing
What it diagnoses
• Operational readiness
• Risk exposure
• Contingency planning
• Decision escalation paths
What it produces
• Clear readiness position
• Identified risk gaps
• Delivery stabilisation options
What happens next
• Event delivery support
• Risk mitigation planning
• Or recommendation to adjust the scope or timing
Facility Profitability Reset
A facility performance diagnostic to identify revenue leakage, utilisation constraints, and commercial reset actions.
Facility Profitability Reset
A facility performance diagnostic to identify revenue leakage, utilisation constraints, and commercial reset actions.
What it is
This diagnostic examines why a facility is underperforming financially without defaulting to expansion,
pricing changes, or staffing assumptions.
It is used when:
• facilities exist but underperform
• utilisation is inconsistent
• costs are normalised but unsustainable
What it diagnoses
• Revenue mix and utilisation logic
• Pricing discipline
• Cost structure and operational drag
• Governance and management incentives
What it produces
• Clear drivers of underperformance
• Practical reset options
• Near-term and medium-term improvement levers
What happens next
• Operational reset
• Commercial restructuring
• Or confirmation that expectations, not performance, are misaligned
Investor Readiness Diagnostic
A diagnostic to assess whether a proposition is genuinely ready for investor engagement.
Investor Readiness Diagnostic
A diagnostic to assess whether a proposition is genuinely ready for investor engagement.
What it is
This diagnostic tests whether a project or organisation can withstand real investor scrutiny.
It is used when:
• capital raising is planned
• investor conversations stall
• diligence questions expose gaps
What it diagnoses
• Investment narrative integrity
• Risk disclosure and mitigation
• Governance and control
• Financial credibility
What it produces
• Clear readiness assessment
• Identified investor concerns
• Required fixes before engagement
What happens next
• Capital raise preparation
• Governance enhancement
• Or recommendation to delay fundraising
Phase 0
Phase 0 is AGC’s highest-rigour diagnostic.
It exists to answer one question: “Is this decision defensible before capital, contracts, or credibility are committed?”
PHASE 0 - DECISION-GRADE DIAGNOSTIC
Phase 0 is AGC’s highest-rigour diagnostic.
It exists to answer one question:
“Is this decision defensible before capital, contracts, or credibility are committed?”
What Phase 0 Is
Phase 0 is AGC’s highest-rigour diagnostic.
It exists to answer one question:
“Is this decision defensible before capital, contracts, or credibility are committed?”
Phase 0 is used when:
• investment decisions are imminent
• projects are politically or reputationally sensitive
• failure would be highly visible or costly
What Phase 0 Diagnoses
Phase 0 integrates findings across:
• strategy
• feasibility
• governance
• financial logic
• risk and assumptionsIt explicitly tests:
• decision ownership
• evidence quality
• downside scenarios
• accountability
What Phase 0 Produces
• A decision-grade diagnostic report
• Explicit assumptions and risks
• Clear proceed / pause / stop recommendation
• Conditions required for execution
This output is designed to withstand:
• board scrutiny
• investor diligence
• public accountability
What Happens After Phase 0
Only three outcomes exist:
1. Proceed - with defined scope, controls, and accountability
2. Pause - pending specific validations
3. Stop - before irreversible commitment
AGC does not proceed to execution unless Phase 0 confirms readiness.
Commercial Logic
This diagnostic is delivered as a standalone, fixed-fee engagement.
If progression is warranted, the fee paid for this diagnostic is credited in full against the next approved AGC step.
